Deion Sanders, the new coach of the Colorado Buffaloes, has been generating hype ahead of the team’s spring game. However, media rights consultants have said that while Sanders may increase the perception of the Pac-12 league and team, he won’t have any monetary impact. With the conference still in a wait-and-see mode for a new TV deal, any discussion of actual football is seen as helpful to the league. Although Sanders’ debut has been attracting attention, Colorado’s chances of success in the long run — and those of the conference — are questionable, according to consultants.
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