Big 12 Conference Sets Record Revenue Distribution - Will Private Equity Revolutionize College Athletics?

The Big 12 Conference is experiencing unprecedented financial success this year.

The conference will distribute a record $470 million in revenue among its members, surpassing last year's record of $440 million.

Despite this, there will be some challenges in distributing the revenue due to factors like the recent expansion and Title IX implications.

Conference commissioner Brett Yormark is open to exploring new avenues for revenue generation, including the possibility of private equity.

Unlike some other conference leaders, Yormark is optimistic about private equity's potential impact on college sports.

Former FSU quarterback Drew Weatherford believes private equity could revolutionize college athletics by introducing revenue sharing for athletes.

While the Big 12 may not be at the same level as the Big Ten and SEC currently, Yormark's forward-thinking approach may lead to further innovation in the conference.